Key Account Management

Maximise your customers’ potential through relationship-based account management

Who is it for?

Individuals who manage internal / external accounts and are involved in building and developing long term relationships with clients.

What will I learn?
  • Business development skills for gaining entry to potential new clients 
  • Know-how to build long-term relationships at all levels within clients’ organisations 
  • Negotiation and networking skills to persuade, influence and grow existing accounts 
  • Skills to build and manage an account plan

Course Details

  • Location: Portsmouth
  • Duration: 1 Day
  • Member: £309
  • Non-Member: £364

All fees subject to VAT

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Course Overview
  • The responsibilities and importance of an account manager and an account plan
  • Buyer/seller partnerships
  • Identifying, quantifying and agreeing customer needs-seeing things from their perspective
  • The importance of communication styles
  • Maintaining a professional attitude
  • Influencing and persuading with integrity
  • Value selling against competitors
  • Dealing with difficult clients in a proactive way to achieve a positive outcome

Course Dates
Course commences;

24 August 2017
14 November 2017
4 April 2018
7 August 2018

Company Sponsored Option

This course is also available as a company sponsored option which is for your delegates only, this is a flexible solution and can be tailored to reflect your business needs, delivered on a date, time and place to suit you - please contact us.


Group Discounts

Take advantage of these discounts when booking this course;

5% off for 2-3 people
8% off for 4-5 people
12% off for 6 or more people

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