Digital Marketer Level 3 (Standard)

Embracing new media to deliver campaigns

Who is it for?

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A Digital Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.

They will work to marketing briefs and instructions and will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

Course Details

  • Duration: 18 Months
  • Member: On application
  • Non-Member: On application

All fees subject to VAT

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Objectives

 

Qualifications

  • Knowledge modules:
  • Principles of Coding
  • Marketing Principles
  • Digital Marketing
  • Businesss Principles
  • One vendor or professional qualification selected from one of the knowledge modules
  • English Functional Skills Level 2 (If required)
  • Maths Functional Skills Level 2 (If required)

Arrangements

  • Programme induction
  • Block and/or day release training
  • Training in the workplace
  • Formative assessment throughout the programme
  • Regular progress reviews

Off-the-job Training

  • Within this apprenticeship there is an expectation that 20% of the teaching, learning and development will be undertaken through off-the-job training.

Course Overview

Technical Competencies

  • Written communications
  • Analyses and contributes information on the digital environment
  • Recommends and applies effective, secure and appropriate solutions
  • Reviews, monitors and analyses online activity
  • Responds efficiently to enquiries
  • Applies structured techniques to problem solving
  • Understands and creates basic analytical dashboards
  • Builds and implements digital campaigns
  • Applies at least two of a range of digital specialist areas
  • Uses digital tools effectively
  • Measures and evaluates the success of digital marketing activities
  • Interprets and follows latest developments, trends, marketing briefs, plans, customer standards and approaches to continuous integration

Technical Knowledge/Understanding

  • Principles of coding
  • Basic marketing principles
  • Customer lifecycle and the role of customer relationship marketing
  • Effective team working
  • Components of digital and social media strategies
  • Principles of a range of specialist areas
  • Similarities and differences of all the major digital and social media platforms
  • The business environment and business issues related to digital marketing and customer needs
  • Digital etiquette
  • Integration of digital platforms in to the working environment
  • Security to protect data

Skills, Attitudes and Behaviours

  • Logical and creative thinking skills
  • Problem solving skills, working independently and to take responsibility
  • Use own initiative with a thorough and organised approach
  • Ability to work with a range of internal and external people
  • Communications
  • Maintain productive, professional and secure working environment

Assessment
  • Project showcasing competencies, knowledge and behaviours
  • Portfolio Assessment
  • Interview

Course Dates

Flexible to suit


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