Digital and Social Media Marketing

Course overview

This course is designed to act as a straightforward, practical introduction to the many opportunities that digital and social media offers to promote an organisation. It is delivered in a straight-talking way to ensure that it is suitable for the novice or more regular social media users.

This course would be a good starting point for anyone managing their organisations social media, or wanting to further enhance and develop their skill set int this area .

Introduction to Digital and Social Media Marketing

• Definition of marketing and marketing principles
• The tools and platforms available
• Who are your customers and what are their expectations ?

Exploring the Digital and Social Media Tools Available

• Setting digital / social objectives
• Selecting appropriate channels and platforms

Using Digital Wisely

• Links, likes, shares and follows – some digital ‘good manners’
• Writing and designing for digital and social – long and short content tips
• Exploring SEO- how to keep your website findable
• Artificial Intelligence (AI) – what do I need to know?

Analytics - Checking it's Working

• What do we mean by analytics?
• Traditional and digital measures of success
• Next steps and action planning

Course benefits

Through attending this course delegates will:

• Maximise marketing ROI by optimising digital campaigns and reducing wasted ad spend
• Boost customer engagement through compelling content and effective social media strategies
• Gain a competitive edge by mastering emerging trends and data-driven marketing techniques