Course overview
Individuals who build relationships with customers and persuade them to make purchases through the art of negotiation, generate a culture of repeat business which is at the heart of all sales activities. This course is primarily for individuals who are new to the sales process and need to develop face-to-face sales and negotiation skills.
- Understanding the sales process and effective selling
- Skills and behaviours of a great salesperson
- The principles and stages of negotiation
- Strategies for negotiating
- Effective communication behaviours
- Using questions
- Active listening skills
- Using silence
- Recognising signals
- Your product/service and how it benefits the customer
- Features and benefits and how to present these in the most powerful way
- Developing your own negotiation style
- How to handle customer objections
- Knowing when to close a sale
Course benefits
Clear and concise sales engagement, attracting more clients to your business brand, building value added relationships to promote customer retention leading to positive relationship management, increased sales and profits.
Please note
This course specification has been put together to achieve the key learning aims appealing to a broad range of customers. PETA are able to use this course as the basis of a bespoke programme if you would like the learning outcomes to be specific to your organisation. Contact us for more information on our bespoke training options.
Course dates and fees
| Date When is it? |
Location Where do I go? |
Duration How long is it? |
Availabilty Remaining space? |
Member Fees + VAT |
Non-Member Fees + VAT |
Book Add delegate(s) |
|
|---|---|---|---|---|---|---|---|
| Date: 17 Mar 2026 | Location: Portsmouth | Duration: 2 days | Availability: Spaces | Member Price: £753.00 (Fees + VAT) | Non-Member Price: £886.00 (Fees + VAT) | ||
| Date: 8 Jul 2026 | Location: Portsmouth | Duration: 2 days | Availability: Spaces | Member Price: £753.00 (Fees + VAT) | Non-Member Price: £886.00 (Fees + VAT) |