Digital Marketing Essentials


Expand your digital marketing footprint to enhance your online presence

Who is it for?

This one day course is perfect for individuals who undertake a role where they use social media and digital marketing to reach more customers, better engage with them and develop opportunities through a strong online digital presence.

Business benefits
  • Reduction in marketing costs compared to standard forms of marketing
  • Increased brand loyalty and drive online sales
  • Maximising your reach and visibility to increase business opportunities, resulting in more profit
Course overview
  • Marketing basics
  • Tools for improving your online presence
  • Strategies and tools for making the most of the 6 digital marketing channels:
    • SEO (Search Engine Optimisation
    • Social media marketing
    • Display advertising
    • SEM (Search Engine Marketing)
    • Content marketing
    • Email marketing
  • Using social media to boost your brand and increase customer engagement
  • The steps to a digital marketing plan
  • Using Analytics to improve your digital marketing activity

Sponsored option

This course is available as a company sponsored event, delivered at a location, date and time which is mutually agreed. The fees for this event vary depending on the location, number attending and the level of training required and the degree of customisation. Please contact us to discuss your requirements.

On demand course available

This course is available on demand and dates are available on application, please contact us to discuss your requirements.

Next steps

Group discounts are available for this course

Take advantage of these discounts when booking this course;

  • 5% off for 2-3 people
  • 8% off for 4-5 people
  • 12% off for 6 or more people
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