Storytelling for Business


Creating compelling narratives to achieve business success

Who is it for?

This course is for anyone who must communicate their business idea, product or brand to their audience. Throughout this practical one-day training course, delegates will have the opportunity to practice their storytelling techniques and skills. Storytelling for Business will help you to connect an engaging story to your business message.

Business benefits
  • Increased proposal conversion rates
  • Tap into new opportunities and business markets
  • Generate repeat business from motivated and loyal customers
Course overview
  • Why we tell stories and the principles behind storytelling
  • The important relationship with our audience
  • Power of storytelling and how we are hard-wired for listening to stories
    • Powerful storytelling formula
  • Act 1: Set the scene
    • A practical workshop that will examine the background and characters within stories
  • Where we get story Ideas and Inspiration from
  • Act 2: The obstacle
    • A practical workshop that will analyse the critical elements within a story
  • Act 3: The solution
    • A practical workshop that will see how we confirm the message of our story

Sponsored option

This course is available as a company sponsored event, delivered at a location, date and time which is mutually agreed. The fees for this event vary depending on the location, number attending and the level of training required and the degree of customisation. Please contact us to discuss your requirements.

On demand course available

This course is available on demand and dates are available on application, please contact us to discuss your requirements.

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