Digital Marketer Level 3

Embracing new media to deliver campaigns

Who is it for?

The world of digital marketing is expanding and the Digital Marketer Apprenticeship offers a superb foundation from which to develop your career. The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. They will work to marketing briefs and instructions reporting to customers and their Manager.

You need to be aged 16 and over with preferably 4 GCSEs at grade C / 4 or higher including Maths and English.

What will I learn?

Whilst undertaking this apprenticeship you will gain a wealth of knowledge and skills undertaking a key role within your company. In addition you will achieve the following qualifications:

  • Digital Marketer Level 3 Apprenticeship
  • English Functional Skills Level 2 (If required)
  • Maths Functional Skills Level 2 (If required)

When can I start?

Right now! Our apprenticeships team work with local employers to make apprenticeships available throughout the year. New vacancies are added to the PETA website every week and it’s really easy to apply - so why wait?

Course Overview

Technical Competencies

  • Communicate with a range of audiences and digital platforms
  • Analyses and contributes information on the digital environment
  • Recommends and applies effective, secure and appropriate solutions
  • Reviews, monitors and analyses online activity
  • Responds efficiently to enquiries using online and social media platforms
  • Applies structured techniques to problem solving
  • Understands and creates basic analytical dashboards
  • Builds and implements digital campaigns
  • Applies at least two of a range of digital specialist areas
  • Uses digital tools effectively
  • Measures and evaluates the success of digital marketing activities
  • Interprets and follows latest developments, trends, marketing briefs, plans, customer standards and approaches to continuous integration

Technical Knowledge/Understanding

  • Principles of coding
  • Basic marketing principles
  • Customer lifecycle and the role of customer relationship marketing
  • Effective team working
  • Components of digital and social media strategies
  • Principles of a range of specialist areas
  • Similarities and differences of all the major digital and social media platforms
  • The business environment and business issues related to digital marketing and customer needs
  • Digital etiquette
  • Integration of digital platforms into the working environment
  • Security to protect data across digital and social media platforms

Skills, Attitudes and Behaviours

  • Logical and creative thinking skills
  • Problem solving skills
  • Working independently and taking responsibility
  • Use own initiative with a thorough and organised approach
  • Ability to work with a range of internal and external people
  • Communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment
Additional Information

During your apprenticeship you will receive:

  • An induction to the programme to make you feel welcome and to help you understand how the apprenticeship works
  • Day release training at our Training Centre to help build your knowledge and skills
  • Training in the workplace to help you learn the job role and to become a valued member of the team
  • Regular progress reviews to help with your development and to ensure you remain on track to successfully complete your apprenticeship

The vast majority of your learning will be undertaken whilst you are working. In order to successfully achieve the apprenticeship 20% of the teaching, learning and development will be undertaken through off-the-job training which takes place at our PETA Training Centre in Cosham, Portsmouth.