Jamie Garrett

Head of Sales

"Sales is about passion, drive, application and the want to excel. Applying these motivators helps me shape my daily operation."

What led you to work at PETA?

After studying Theatre and Music at College and university I always envisioned myself with a career in the arts, however upon returning to Hampshire I fell into a career in sales.  This educational background complimented my route into sales. 

I’ve worked in a variety of backgrounds including the Automotive Industry and Recruitment. These are both exceptionally fast paced, demanding industries, however they have taught me so much about what it takes to create and deliver successful sales strategies and structures; all of which I am anticipating introducing to PETA Training.

What is your role at PETA and what drives you to do what you do?

As Head of Sales my remit is to create, manage and grow a commercial sale and account management operation. This involves assessing certain areas where the organisation needs to improve to maximise its exposure and return, implementing a strategic program to achieve this whilst making sure this does not deter from the company’s mission and vision.

What knowledge or experience do you draw upon for your role?

After 20 years, I have been exposed to a huge range of sales training programs, different approaches and strategies, alternative methodologies and more. This has helped me shape my perception of success in my role and have applied this on several occasions to good effect.  

I am always keen to work with people I can learn from and this includes my colleagues in PETA, to help me continue to organically shape this perception; You’re never too old to learn new tricks and improve.          

How do you approach your role on a day-to-day basis? What skills are required?

Sales is about passion, drive, application and the want to excel. Applying these motivators helps me shape my daily operation.  Whilst there are a range of skills and techniques we can apply to become better sales professionals, without the key motivators (which drive your productivity) you will almost always fail. 

Combine all the above with coffee and you have a successful sales individual. 

What are you passionate about outside of work?

I have 4 children, so a lot of my time is spent with these! Apart from that I’m an avid football fan, musician and self-proclaimed geek. I love to read,  watch films, and take walks in the countryside (where my wife and I can get some peace and quiet).

What are your personal values, and what is important to you?

I’m very moralistic, which seems to dictate my opinions on things like politics. I tend to see life is black and white but recognise that there are shades of grey. Personally, I prefer not to live in those grey shades as I tend to find I’m not happy or comfortable in them. 

The most important things to me are my family, and the knowledge that I’m doing the very best I can. I try to push myself to excel in almost everything I do.