Case study summary: Diverso Accountancy Services partnered with PETA to introduce a new Digital Marketing Apprenticeship programme into their business, growing their marketing and brand awareness by 594% in the process.
Background:
Diverso are a disruptive firm of accountants based in Hampshire who offer a unique subscription service to small and micro businesses. They do this by utilising technology to the benefit of their clients and offering unlimited advice and support on all matters relating to tax and business, all for a small monthly subscription.
As the business was evolving, Diverso knew it was the right time to invest in the company’s digital marketing and boost their online presence with the help of an apprentice - an increasingly popular marketing decision by small business owners.
Business owner, Sean, knew that the company needed a fresh, young face with a vast knowledge of social media and creative flair to create innovative digital campaigns, grow Diverso's brand awareness and monitor client interactions.
Action taken:
The Level 3 Digital Marketing Apprenticeship was selected as the ideal route for Diverso as it would give them the skills, knowledge and understanding to fulfil their need for an innovative digital native.
PETA managed the entire recruitment process, interviewed possible candidates and put forward Lisa Gilham as the strongest candidate and best fit for Diverso's unique company culture.
The 18-month Apprenticeship programme involves a range of marketing theory work and practical assignments, designed to ensure the apprentice can define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
As part of her studies, Lisa is learning to code, develop digital marketing campaign assets in Adobe Suite and build Diverso's brand awareness through social media and other digital channels.
Results:
After hiring Lisa, Diverso’s social presence has increased exponentially and Business Owner Sean now has more time to keep clients happy.
Thanks to Lisa's new digital marketing skills, Diverso's brand awareness has sky rocketed by 594% on Facebook, with post engagement growing by 297% and page likes over 100% in just one month - equating to huge projected growth in brand awareness on the platform with Diverso's target audience of micro and small businesses.