Building a coaching culture within your organisation

Retaining valued staff is becoming more and more important in the working world of today. Since the pandemic, the dynamic has changed and employees now expect a lot more from their employers as a result.

Many organisations now offer more perks than they did pre-pandemic. Remote working, flexible hours and for some, a move to a four-day working week is on the cards in a bid to keep staff happy and ensure a better work-life balance.

Happy staff are essential to any business; staff that are content are not only more likely to work hard for their employers, they’re also more likely to be loyal and keen to remain with the company longer-term. Their positive attitudes shine through, with this positivity being passed onto customers. Customers like to work with companies who treat their staff well and it has an overall positive impact on the brand as a whole.

Job vacancies are currently at an all-time high, so anything we can do as employers to retain our staff is key. The workforce is what keeps a company running and having experienced staff on board who know the company well is a huge asset.

So what can we do to ensure a happy, well-balanced workforce? A popular option is to invest in our staff, show them that they’re valued, that we want to support them to progress and equip them with the tools to do so.

A coaching culture

An increasing number of organisations are looking to cultivate a coaching culture within their businesses. A coaching culture is one that encourages its employees to set goals for themselves to help them grow and progress, through on-the-job training, to enhance their skills and experience. 

This can be done internally, externally or through a combination of both. An organisation can choose to bring in an external coach to work with their staff on a one-to-one or group basis, or train up their own leaders and supervisors as coaches. If they decide to do the latter, these leaders will then be responsible for coaching and mentoring staff and encourage them in their learning.

Why adopt a coaching culture?

  • It will enable you to identify and develop talent within your organisation.

  • It will help ensure that your staff feel valued and that opportunities are available to them.

  • Learning, creativity and knowledge-sharing will increase.

  • It creates opportunities for on-the-job learning.

  • It will encourage loyalty from employees and increase staff retainment and they’ll feel valued.

  • It will positively enhance your brand.

  • Happy, fulfilled staff will lead to increased productivity.


How to implement a coaching culture

  • Decide how you will put this in place - with internal or external provision?

  • Find out which employees are interested in being part of the coaching programme.

  • If opting for internal provision, identify which leaders and supervisors will become coaches.

  • Find and secure coaching training for your management staff.

  • If opting for external provision, research training providers to find the right course for your company.


How PETA can help

Whether you decide to go for internal or external coaching, PETA can help get you where you need to be. 

Professional Coaching

We offer a Professional Coaching service whereby our team of business coaches will work with your staff to help them achieve their personal and professional goals. This is a bespoke service, tailored to suit the needs of the organisation, team or individual employee. Our coaches are experienced in helping people overcome individual challenges, develop leadership skills or simply achieving more positive outcomes.

We will always provide you with the highest levels of support and great return on investment. To get started, we will set up an initial consultation with you to gather information about your requirements and expectations and recommend a bespoke solution from our Gold, Silver and Bronze Services. 

Coaching Skills

Our one-day corporate course will equip managers, team leaders and supervisors with the skills to coach people to develop or improve their performance through on-the-job learning. This will result in increased motivation and productivity, improved morale and higher staff retention levels. Topics covered on the course include:

  • The differences between mentoring and coaching

  • The skills and qualities of a good coach

  • Recognising the value of a coaching system

  • Structuring a plan and creating a coaching programme

Find out more about our Professional Coaching services or book onto our Coaching Skills course today - upcoming dates include 24 August or 8 September.







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