Fiona Stilwell

CEO

"Being the CEO of PETA I have the privilege of leading a team to see our customers and colleagues develop and grow, providing positive impacts on the businesses we work with."

What led you to work at PETA?

Since 2000 I have worked in the learning and development sector, specialising in apprenticeship delivery. Having led teams within a FTSE 250 organisation followed by a large FE college group, I feel that PETA is the perfect fit for me; a well-respected charity which delivers impact in businesses through developing their people.

During my career, my main drive has been to make an impact on businesses. This has been through designing bespoke programmes or utilising complex funding requirements to deliver apprenticeship programmes.

My personal development is also important to me, so that I can be the best leader that I can be. Since completing my MBA in the early 2010's, I have continued to develop and shape my leadership through processes such as Action Learning, and through acting in board positions to add value back into business.

What is your role at PETA and what drives you to do what you do?

Being the CEO of PETA I have the privilege of leading a team to see our customers and colleagues develop and grow, providing positive impacts on the businesses we work with. This is the key driver for me and shapes the decisions I make.

What knowledge or experience do you draw upon for your role?

No two days are the same at PETA. By using the skills I have advanced in the education sector; empowering individuals' growth and developing their knowledge, skills and capabilities to drive better business performance, I apply this in all I do. Examples include learning from our member organisations, coaching with my team and Action Learning.

How do you approach your role on a day-to-day basis? What skills are required?

I keep my strategic plan close by! Each day brings its own unique challenges and opportunities so by keeping PETA's strategy to hand, I check to ensure each activity is delivered in a way to keep us on track with the long-term plan.

Communication, whilst an overused word, is a critical skill for me to adopt. I need to understand what outcomes our customers require and design our delivery to maximise the impact we have on our learners and the businesses we work in.

What are you passionate about outside of work?

Being a governor of a local college means I am able to share my skills to impact people's lives through personal development. I use these skills in all avenues of my life and recently undertook two courses to develop my skills to make me a healthier leader: personal training and nutrition coaching.

As a parent of a young family much of my time is spent supporting them in their own journeys, mostly on the side of a raining sports pitch!

What are your personal values, and what is important to you?

I have a strong belief in being fair. By understanding what motivates people I believe they can then be whoever they strive to be. I endeavour to develop and support people for the individuals they are, as we should treat everyone how they would like to be treated.